Customer Care

A long time ago, there was a person you called when you were sick. This person had cared for your parents when they were children and had potentially cared for your grandparents too. They knew you. Enough time had gone by, and the depth with which they understood your health was unique to them. A relationship had developed which provided both you and your doctor with a foundation that was a solid starting point for getting you back to your desired health.

Doctors come and go these days, and not necessarily through any fault of their own. The health care system no longer values depth of understanding and long-term relationships. It has developed a model that defines success by capital gained, not by positive outcomes.  

We all deserve a fair wage, reimbursement for a quality service provided. Caring for your customer, developing a lasting relationship that allows each of you to understand each other, is the long-term investment that pays dividends in the form of quality and capital. The short-sightedness that currently determines the care we receive is not designed for the customer, it is being done to the customer.

-Austin Ulrich, Physical Therapist